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ALLIANCE
Built for the trail. Ready for the city. A watch that keeps pace with everything you are.
Launch Price
$525
Full retail $555
MOVEment
Miyota 9015
Automatic · 42hr Reserve
Water Resistance
150M
500 feet · Screw-down crown
The Alliance
Not Just
A Watch.
A Partner.
Military alliances are built on a simple principle: trust, technical readiness, and a commitment to perform — no matter the conditions. No hesitation. No failure points. You show up, or you don't.
The Alliance is named for exactly that. Not the spectacle of high horology, not the status of a name on a dial — but the quiet, absolute confidence of a partner that has never let you down. You choose your gear carefully. You choose it for value, for performance, for the kind of design that doesn't shout but never goes unnoticed.
Trail at noon.
Bar at midnight.
The Alliance goes everywhere you do.
Five Colorways
Choose Your
Alliance
Same DNA across every dial. Same hand-polished bezel, same engineered movement, same unwavering performance. The color is personal. The rest isn't.
Dial Design
Strength
In Structure
The hexagonal texture across every Alliance dial is not ornamental. It's a design language borrowed from engineering — the same geometry used in tactical load-bearing systems, where the hex grid distributes stress without gaps, flexes under impact, and tiles seamlessly across any surface without failure points.
On the Alliance, it signals exactly what this watch is: engineered to take whatever you bring to it.
Tri-Faceted Bezel
Three
Surfaces.
Hand Finished.
The Alliance bezel is one of the most technically demanding features we have ever built. Each tooth carries three distinct polished surfaces — and every single face is individually hand-finished. This required exceptional engineering precision and sourcing the very best case manufacturer we could find anywhere.
The result is a ring that catches light from every angle, shifting with every movement of your wrist. Not decoration. Definition.
Every surface of every bezel tooth is individually hand-polished — three faces per tooth, by hand.
Micro-Adjust Clasp
Ready In
Seconds.
Anywhere.
The Alliance bracelet features a push-button micro-adjust clasp that resizes without tools, without equipment, without breaking stride. From the trail to the table, wrist size changes with temperature, hydration, and activity.
The Alliance adapts as fast as you do. One press, instant fit. No removing links, no jeweller, no waiting.
Tool-free resizing — anywhere, any time, in seconds.
6×
AR Crystal Layers
Six layers of internal anti-reflective treatment. Glare-free readability in any light, any angle.
150m
Water Resistance
Dive-grade protection. Serious performance for a sport watch at this price point.
38mm
Case Diameter
A deliberate anti-trend choice. 38mm wears sharp, reads confident, and never gets in the way.
Readable.
Whatever
The Hour.
Luminescence
The Alliance doesn't stop performing when the light does. Full lume application across every index and both hands means instant readability in total darkness — the trail at midnight, the dive at depth, the moment when it genuinely matters.
Six layers of anti-reflective coating on the sapphire crystal eliminates glare overhead. Lume handles everything below.
SWISS SUPER-LUMINOVA
Full index + hands application
Full Specifications
Built To
This Standard
38mm
Case Diameter
45.5mm
Lug-to-Lug
11mm
Case Thickness
18mm
Lug Width
316L Stainless Steel
Case Material
Brushed + Polished Bevels
Case Finish
Sapphire · 6-Layer AR
Crystal
150m / 500ft
Water Resistance
Tri-Faceted · Hand Polished
Bezel
Black · White · Grey · Navy · Turquoise
Dial Variants
Stainless · Micro-Adjust Clasp
Bracelet
Solid Screwback · Engraved
Caseback
Caseback
Signed On
The Back
A solid screwback — no exhibition window, no compromise to water resistance. Instead, a precision-engraved geometric pattern and the full specification text: Alliance · Sapphire Crystal · 15ATM · Automatic Movement. The kind of detail you find when you know where to look.
Movement
Miyota 9015
Japanese Automatic
Frequency
28,800 bph
8 beats per second
Power Reserve
42 Hours
Full wind
Accuracy
±10 sec/day
Hacking · Hand-wind
Be First
In Line
The Alliance is in production. Register your interest now and we'll notify you the moment pre-orders open — along with your exclusive launch pricing.
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Inner Circle.
Early access drops, launch notifications, and stories from the field.