Introducing 2026


Prepare
for
Project
Alliance.

An adventure watch with character — built tough, versatile, and unmistakably First Stage. The wait is almost over.

Project Alliance — Coming Soon

Adventure Watches With Character

Free Shipping on Orders Over A$500

Built Tough. Built Versatile.

You Provide the Wrist, We Provide the Excitement

Project Alliance — Coming Soon ♦ Adventure Watches With Character ♦ Free Shipping on Orders Over A$500 ♦ Built Tough. Built Versatile. ♦ You Provide the Wrist, We Provide the Excitement ♦

New Release


The
Alliance

Forged for those who don't back down. The Alliance is First Stage's boldest watch yet — a field-ready tool watch that moves with you from the trail to the table.

Tough enough for the mission. Sharp enough for everything after. With our unique three faceted fluted bezel.


150m

38mm

Miyota 9015

A$650

CASE SIZE

WATER RESIST

LAUNCH PRICE

MOVEMENT


Built Tough

Sapphire crystal, stainless steel case, and high levels of water resistance as standard.

Reliable Movements

Premium Japanese automatic movements that keep ticking no matter what.


Made with Character

Every design tells a story. Watches that stand out from the sea of sameness.

Ships Fast

Free shipping worldwide on orders over A$500. Quick dispatch, every time.



Current Drop

The Shoal Deep


You Provide
the Wrist.
We Provide the
Excitement.

Hodinkee

WatchTime

GQ Australia

As Seen In


Time+Tide

Revolution

Join the
Inner Circle.

Early access drops, launch notifications, and stories from the field.